SMS Voice Guide

GiveCare internal. "SMS Voice Guide — Brand Voice Specification."

Key information used in wiki

• Brand voice principles: concrete nouns, operational verbs
• Language replacements: "burnout" → "signal degradation", "care" → "load/continuity", "support" → "containment/context", "self-care" → "maintenance", "journey" → "situation/period", "warrior/hero" → "person doing this/someone carrying weight"
• Trauma-informed constraints (non-negotiable): normalize confusion, preserve choice, no urgency theater, no resilience framing
• Anti-patterns to avoid in all Mira communication